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As you can see in the search results, virtually every result is a list of tools that people use and recommend. img-semblog On the other hand, a keyword like "SEO checker" leads to the discovery of actual tools, not a list of someone's favorites: img-semblog So, if I created a page listing my “15 Favorite SEO Checkers,” I would have a 0% chance of ranking for this keyword. Why? Because that list of tools would not satisfy the search intent . If you want to learn more about the topic, I recommend reading this in-depth SEO case study.
Search intent case study 7. Turn donkeys into unicorns No matter how hard you work Country Email List on your bounce rate, you will always have pages with a terrible bounce rate ("Donkeys"), just as there will be pages with a great bounce rate. Turning donkeys into unicorns is one of the easiest ways to improve your bounce rate. Let's see how to do it. First, log in to your Google Analytics account and select "Landing Pages" . img-semblog Then click on the "Comparison" button.

This allows you to compare each page's bounce rate to your site's average. Compare bounce rate against your site average Do you see pages with red bars? Focus on improving your site's Donkeys They are your "donkeys". If you focus on improving them, you can reverse your site's overall bounce rate in no time.
For example, I can see that this page has a high bounce rate. /seo-services-statistics – Bounce rate When I analyze this page , I see some ways I could improve the content. For example, I list 10 statistics right after the introductory section. SEO Statistics post – Intro section 1. Embed YouTube videos on your page Video hosting company Wistia found that adding videos to their pages more than doubled the average on-page time .
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