Why is franchising a good business?

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How many times have you heard about franchising , but remained reticent or even wary, questioning whether it really is a good business? You are not alone. Franchising is a highly sought after business model. Mainly, by entrepreneurs who are opening their first business. And you do well to worry and research. Therefore, by better understanding what it is about, the chances of success are enormous. Franchising, franchising or franchising is a business model that generally sells the right to use: A brand; Patent; Infrastructure; Knowledge; Business implementation and administration technology; Operational system. The franchisor, owner of a brand, grants the right to use his business to the franchisee, the investor, so that he can benefit from a concept already recognized in the market. The franchise business process is duly regulated in Brazil by the Franchising Law (n° 8,955/94). This legislation guarantees specialized legal and financial protection to everyone involved, bringing greater security to the operations involved. Many famous brands that stand out in the market are part of the franchise model. Wizard by Pearson is an example of success. As well as others also well known such as: McDonald's (fast-food restaurant); O Boticário (cosmetics); Casa do Pão de Queijo (food); Among other brands.

After all, why is franchising a good business? As in any business, there may be obstacles, but they can be overcome through conscious and well-executed teamwork. Following the franchise rules, such as participating in training, forming a committed team and always motivating them are actions that can guarantee the success of the business. Find out below why it's worth opening a franchise and how this model can be one of the best opportunities for your investment . 1. It is not necessary to have experience in the chosen sector A franchise usually has solid and secure strategic plans, not requiring the franchisee's previous experience in the sector. The franchisee will be able to Email Marketing List learn about the segment through training and support, thus enabling them to be ready and able to operate their unit. 2. There are many successful franchises on the market It is important to think about investing in a brand that has already conquered its place in the market, is prestigious and presents fewer risks as it has already established itself in its area of ​​activity. 3. It is possible to exchange experiences between partners There are already other franchisees of the brand you choose to work with. Therefore, you can exchange experiences with them who, many times, have experienced similar or identical issues to yours.




Consultation with professional management and operation methods You can have access to the most up-to-date professional management and operation methods with the franchisor. As well as cooperative marketing, which provides less cost and brings more advantages to network members. The strength of cooperative marketing encompasses the union of everyone so that the final result is in synergy for the franchisor, franchisees and customers. 5. Technical, administrative and management support for the franchisor network The franchisor network has a duty to provide quality support so that the units perform well and preserve the brand already admired in the market. The franchisor can advise the franchisee through training, establishing standard operating procedures (SOPs) and transferring know-how. These actions can be delivered in different ways, in person or online, through manuals, digital platforms, consultancies, meetings, among other initiatives. The franchisor even provides pre-operational support to the franchisee in various aspects. For example, in choosing the commercial location for the unit and financial support with regard to indicating partner banks to obtain lines of credit , loans and financing. The franchisor also contributes to operational support, so that the business maintains good results.