Content Marketing Personas: Why Are They Essential

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Here are the things you need to include in your buyer persona documentation:

Key pain points: list the problems your customers face right now.
Professional life: What do your potential customers Phone Number List do to make a living? Make a list of job titles you’re targeting.
Aspirations: Work towards finding the target audience’s personal and professional ambitions. For instance, are they looking to buy a new house or car? Are they looking for a career shift?
A typical day: What does the average day in the life of your ideal customer look like? Try to find out what drives them to do what they’re doing. Are they searching for specific products, services, or information?
Product fit: Analyze if your product or service fits their objectives.
Online platforms they use: If you know where your prospects hang out, you’ll know where to publish your content and engage with them. Hence, this aspect of your study is critical.
How Many Personas Should a Business Have?
Every business has a different strategy for who they wish to target and in what proportion. So, whether you have three personas or eight depends on your products and services.

Optimizing your persona number to personalize your messaging effectively is the best strategy.
Make sure you create profiles of the customer types most profitable to your business.
List your best customers and put them into segments. The number of segments you have is the number of personas you need.
Start by Collecting Data
To build accurate content personas; you should focus on audience data quality. In this section, let’s understand the different aspects of this vital process.

Segment Your Customers
The ideal way is to determine what customers buy from you.



"Identify who buys from you and who has the greatest success using your product. Don't exclude the former from buyer personas but know that the latter should be your primary targets," says Nadine Heir, Creative Director, Messaging Strategy at Feral.

In more advanced customer segmentations, you can consider the stage in their customer lifecycle journey stage.