How to Develop a Go to Market Strategy in 2023

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One of the most crucial systems to use here is having a full-fledged customer relationship management (CRM) tool. Use a good CRM tool that aligns with your needs and budget and bring your sales and marketing teams on the same page.

5. Build a marketing funnel
Outline the channels you'll use to market your product to reach Whatsapp Mobile Number List your ideal customer. Create the marketing funnel considering your customers’ buying stage and try to market through the medium your ideal customer prefers the most.

Advertising
You can advertise your product through various paid media, including paid ads on Google, Instagram, Facebook, YouTube, and LinkedIn. Additionally, you can include offline advertisements in your marketing strategy through quirky visuals and messages on large city billboards.

Social Media
While there’s paid social media advertising, this is also the prime medium for conducting organic marketing. Some of the best social media marketing practices include:

Understand the trends and algorithms of the platform you’re marketing on. For example, the Instagram algorithm works differently from the Twitter algorithm.
Social media videos perform better on platforms like Instagram and TikTok than on LinkedIn and Twitter.
Study your audience activity and schedule social media posts when your audience is the most active.
Facebook Ads are the most budget-friendly and effective options for small businesses.
Keep your brand messaging consistent and relatable to gain social media followers and create an engaging audience.

Inbound Marketing
Content marketing is one of the best ways to gain leads organically. When your target audience comes across your social media posts or lead magnets like blogs and eBooks, they will want to learn more about your product.

Here are a few ways you can optimize the next steps:

Chatbot: When a stranger visits your website, a chatbot platforms will cater to their queries and boost user engagement from the start.



Email list: Email marketing is a great way to nurture your prospects by letting them in on your products and offers. You can build an email list through simple mediums like lead magnets, social media, and giveaways.
Landing page: Create separate landing pages for each product to ensure a frictionless sale transition.
Marketing automation: Automating repetitive processes is another great way to optimize your marketing process. For example, you can automate email marketing and make your life easy at a cost-effective price.