Search Intent for Content Optimization

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While creating your content, use a SERP checker tool to see what's ranking. Once you find a topic relevant to your niche and popular enough that people search for it, you should study the search intent behind it. In other words, **you should focus on why people search for phrases or keywords. **

For example, if someone searches for "law firm in Ohio" but Phone Number List someone else searches for "law in Ohio," they could both be looking for the same information: a law firm in Ohio. However, just as people say things in different ways, so will they search for things in different ways.

Learning best practices for search intent will allow you to optimize the content you are creating for your law firm and, consequently, reach the right people.

Content-Length
The average 1st result on Google has a blog length of 1,500 words. So, reaching that top spot does actually relate to how long your content is. Too short, and you probably will not have enough information to rank on Google. On the other hand, if your article is too long, you probably have way too much information to rank on Google.

A good SEO practice is to keep your blog posts to around 1,500-2,000 for best search optimization. More is not always best in this scenario.

Unsurprisingly, law firms that frequently update and add more content pull in 400% more traffic than firms with inactive blogs. A law firm that chooses to stay active and provide useful content to prospective customers will boost its SEO and rank better in the long run.

A neat way to keep your customer base involved and up to date on current news and events is to make a niche-specific email list which you can do using a simple newsletter program. Use SERP checker tools to determine what is ranking so you may create an article and provide trending information to your customer base.



The saying, "the squeaky wheel gets the grease," is true in this scenario. Law firms are not something people generally search for regularly.

However, if you were able to get prospective customers to your website and keep them interested in your posts when the time comes that they do need help, they are more probable to reach out to a firm they have now become familiar with.