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The method of measuring effectiveness can help marketers in the creative process The creative department is the party directly involved in the production of media events. Yet they argue that measuring media effectiveness stifles creativity. At the same time, they found that they did not accurately measure advertising creativity and effectiveness. But actually if the research is planned and executed it will help marketers to develop communication campaigns and gain insight into consumers. Learn more about optimizing advertising time. Reasons for not taking measurements.

One is lack of time. Managers think they have too much to do. In add brand Job Function Email List acrossition, they do not want to miss  in market competition. The way to measure the effectiveness of communication is based on financial results All business activities have a common goal profit. Therefore, indicators in corporate performance reports are often used to evaluate brand communication activities. Popular metrics include revenue cost profit margin ROI customer lifetime value advantages The high accuracy of this method provides a clear number for businesses.



It is easy to observe developments over time and compare the effectiveness of geographic regions and with other competitors. However, brand communication is often a long-term process. If a business evaluates its results based solely on financial metrics, it will be difficult to determine and may put short-term pressure on brand communication activities. Methods to measure the effectiveness of communication based on direct customer surveys are often cheap for businesses to do things themselves because they can immediately take advantage of the salesperson.

Customer service personnel and staff to collect information. In the case of outsourcing, the data obtained in this way are unrestricted and the flexibility to issue questionnaires and select samples for research according to the business purpose is available. There are many ways for advantageous enterprises to understand the market. Businesses can do it themselves by chatting with customers or buying market reports from third parties. Disadvantages If the business itself is a customer, it may react subjectively because the personality respects the negative information. In addition, before the need.