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The site will freeze and the project will not move forward no matter how long it takes. In order to proceed smoothly with the project, we recommend creating and organizing an action plan. Lack of Check and Action If you only do the Plan and Do, but do not take the subsequent analysis of Check or improvement action, it cannot be said that you are running the PDCA cycle. Because measures are implemented one-off, it is not possible to fully verify their effectiveness, and even if new measures are continued to be introduced, there is a possibility that no significant effect will be obtained from a medium- to long-term perspective. In order to run the PDCA cycle, use Check to discover issues, devise improvement plans, and be able to take action. AB testing is recommended to verify effectiveness. AB testing is recommended to verify effectiveness.
AB testing is effective for verifying effectiveness in the Check process Phone Number List of the PDCA cycle. AB testing is a method of preparing two patterns of LPs and advertisements on a website, setting a period of time, and determining which one is more effective. By conducting AB testing, you can consider measures to increase CVR (conversion rate) and CTR (click-through rate) from each pattern. If you are spending money on advertising operations, etc., this will also help you decide which advertising/LP is more cost-effective. Things to keep in mind include ``preparing patterns with sharp differences,'' ``keeping conditions such as personas the same,'' and ``narrowing down changes . '' Even if you prepare a pattern with no sharpness, it will be difficult to understand the effect of the difference, and if the conditions are the same and the changes are scattered, it will be difficult to determine whether the difference in quantitative data is due to the pattern or whether it is due to external factors.
I don't know if it's due to this. Also, if it is manageable, it is possible to prepare three or more patterns and verify their effectiveness, so consider in-house resources as well. What is the service content of UP SPICE Co., Ltd.? We have a track record of supporting a variety of companies, both large and small, in the rapidly changing IT industry, and we have created an environment where you can obtain the latest information on web marketing in general. Therefore, our strength is in creating content that reflects real information and allows for higher rankings. Additionally, we can devise strategies to achieve KPIs using the optimal PDCA cycle based on our track record and know-how in content marketing.
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发表于 2024-1-28 14:55:00
