ntroduction video and bio

Misbahul2@gmail

As we already mentioned, with a knowledge base, you can prove your expertise and gain authority by showing that you’re trustworthy and know the ins and outs of coaching.  Over time, this will also help you build recognition and cause more people to flock to your website. You can proactively solve your customers’ problems.  If you truly want to grow your business, you need to anticipate problems your customers could have before they even happen.  With a good knowledge base, you can provide enough information and guides that will offer adequate solutions. It can help you reduce phone calls.  A majority of people who call businesses on the phone tried to get the answer to their question via their website and failed.  But if you organize your knowledge base well and have simple navigation, the number of calls you receive will be significantly smaller.

It will make employee training easier.  When the time comes to expand your business and hire more team members, you won’t have to spend hours training new employees.  All you need to do is set up guides and tutorials that both new and existing employees can access at any time. I pageVideo is one of the most engaging types of content, and something customers always want to see.  As much as % of businesses use video as a Greece Telemarketing Data marketing tool, and you can use this tool to make an introduction your clients will never forget. Man watching video Using video content on your website can add a lot of value, especially for visitors who don’t want to read text.  All you need to do is create a one to three-minute-long video where you will tell them a little bit about yourself, your business, and what they can expect from your services. Video is the perfect medium if you want to show your authenticity to potential customers because your body language, tone, and expressions can say much more about you than regular text.  But that doesn’t mean you also shouldn’t include a written bio page.

Your bio or About page doesn’t have to be too long; it just has to explain to potential clients why they should hire you.  Include the same information as in the introduction video, your professional achievements, goals, as well as success stories from previous clients. Client-centered services pageWhile it’s true that you’re selling your services, the services page on your website needs to be client-centered.  This isn’t the place where you need to talk about who you are, as your credentials and skills belong in the introduction video and your bio page. Instead, here you should talk about what you can do for your clients and be as clear as possible about what you can deliver.  Don’t just say that you’re an excellent coach, but instead dive deep into how your services are just what anyone needs to reach their goals. Man smiling at laptopThe copy on your service page needs to be centered on the outcomes your clients can achieve if they choose to work with you. There’s no need to go into details about every part of your work because clients aren’t interested in how you’re going to get them to their result.