in terms of content monetization,

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Yanxuan members will create 500 creators with an income of over 1 million in the next three years; Zhou Yuan also officially shared for the first time Zhihu has been developing its vocational education business for three years and said it will officially launch the “Zhixuetang” APP in December. Zhihu's latest financial report data shows that Zhihu's total revenue in the third quarter of 2022 was 912 million yuan, a year-on-year increase of 10.7%. The average number of monthly active users MAU reached 97 million, a decrease of 40,000 from 2021, and the average monthly paying members were 10.9 million. , a year-on-year increase of 9.95%, with a net loss of 279 million yuan. At the financial report meeting, Zhou Yuan said that "the short-term goal is to make profits as soon as possible, and the long-term goal is profitable growth." From 19 to 21, Zhihu's adjusted net losses were 820 million yuan,


340 million yuan, and 750 million yuan respectively. It has never crossed the Bulgaria Email List profit mark. As one of the three outstanding community products in China, Zhihu is regarded as the “Chinese Internet” "The last fro  ntier for in-depth discussions in the public domain." Now, Zhihu, which has has been established for 12 years, has already stepped out of the niche elite circle and begun to accept the public. However, at the same time, commercialization issues have become more and more obvious. 1. From niche “Utopia” to popular content community Zhihu was launched on December 19, 2010. After more than 40 days of internal testing, Zhihu has accumulated more than 0 “seed” users, including people like Li Kaifu and Wang Zhihu. Entrepreneurs like Xing , Wang Xiaochuan, Xu Xiaoping and Ma Huateng also have a group of professionals in various fields. During the internal beta period, this group of people created 8,000 questions and 20,000 answers. The high-quality content made Zhihu popular. .





However, Zhihu's invitation-only registration method has shut out many users who are interested in Zhihu. Even so, the high entry threshold did not dampen the enthusiasm of users. At that time, in the comment area and official email of Zhihu Weibo, There are often messages asking for invitation codes, and a Zhihu invitation code was even sold for hundreds of dollars on Taobao, which shows how popular Zhihu was at that time. In 2013, Zhihu changed its operation strategy, changed the previous invitation-based registration method and started to open it to the public. It also upgraded the homepage in an all-round way to provide recent hot topics and user lists. This action increased the number of registered users of Zhihu in one year. The time directly doubled tenfold, and the number of users increased steadily in the following years.