Method 1 Owned media operation

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The first method is to operate owned media operated by the company.Owned media provides ``content that can solve readers' questions and concerns '' and `` useful information .'' The aim is to gain the trust of the target by providing information and lead to actions such as inquiries and requests for materials.The advantage is that the questions and concerns of the target are made clear. If you imagine the problem you are having based on the keywords you searched for before arriving at the page, you can choose an approach that will lead to more results.In addition to these SEO techniques, it is also possible to stir up new interest among users by disseminating information on SNS etc.


Method 2 Web/online advertising operationThere are two ways to Special Data operate advertisements: web advertisements and offline advertisements.Examples of specific types are as follows.[Example of advertisement types]Web advertising : listing advertising , display advertising, banner advertising, etc.Offline advertisements: newspaper advertisements, magazine advertisements, TV advertisements, outdoor advertisements, etc.Web advertisements are advertisements that can be seen by many people who use the Internet. However, there are some ads that are displayed primarily to relevant users.Therefore, if you choose the type according to your purpose, the advantage is that you can narrow your approach to a certain extent.On the other hand, there is a system in which costs fluctuate depending on the situation, and cost rules vary depending on the type of advertisement, so knowledge and skills are required to achieve effectiveness within your budget.




Method 3 SNS operationSNS operation is a method of operating a corporate account on SNS.We will disseminate information such as service introductions and employee introductions using text, images, videos, etc.The advantage is that if your post spreads, it will be widely recognized and you can acquire new customers. You can also communicate directly with connected users.You can also implement a strategy to directly approach approvers and people in charge that you met at events on SNS.The disadvantage is that there is a risk of a firestorm if you do not carefully review the content of your posts. Once a fire breaks out, a negative image will be attached to it. In the worst case scenario, companies may lose credibility, so it is important to have a system in place to check posted content.If you would like to know the benefits of attracting customers through SNS and the characteristics of each SNS, please see the article below.