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resources on the web pay SEO Specialists or Digital Marketing Specialists a lot of money to optimize their websites alas, only in the best and successful cases. What I always tell my clients is that with SEO If you are reading this article on SEO Copywriting it is because you want to know better what it means to write texts for the web . To give you a first definition of SEO Copywriting, think of it as a specialized form of online writing to sell products or services and promote a brand, a company, an event or the activity of a professional. Writing for search engines takes shape with the creation of textual content that intercepts the user's needs