SKFK launches an activist message in favor of slow fashion on the MBFWM stage

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The Spanish sustainable fashion brand SKFK shakes up the Mercedes-Benz Fashion Week Madrid 2023 with its spring-summer 2024 collection, which unites the world of fashion with the values ​​​​​​of sustainability . All this thanks to a clear activist message that pays tribute to resilience and respect for the times that nature needs. As the sustainable fashion brand points out, the spring-summer collection, baptized “Kimua,” unites design, creativity and sustainability with an activist air. 'Kimua' -which in Basque means bud, birth and beginning-, takes inspiration from the balance between life and nature; in how we learn from our environment to be resilient and patient.


In this way, the Basque brand SKFK wanted to propose a much-needed pause in the frenetic pace of everyday life, to reflect on the importance of appreciating the time necessary for things to Phone Number List begin to flourish. SKFK puts the value of time in this action at MBFW Madrid Sustainability and design become the two most important pillars for the brand in the “Kimua” collection, presented on the stage of MBFW Madrid. A collection that pays tribute to some of the inspirational elements that were born with the brand, such as nature and oriental inspiration. All these elements intermingle with each other to create a unique collection that highlights slow fashion within an industry in which immediacy predominateds.





Furthermore, to put the finishing touch to the action, the brand paraded 'Zero Waste' models with activist messages that highlight SKFK's philosophy and way of understanding fashion. In this way, the words 'slow fashion', 'buy less,buy better' or 'take time' filled the dresses that closed the show and highlighted the brand's activism for a more responsible fashion industry. In the words of Maia Eder Curutchet, creative director of SKFK, “everything in life has to have a purpose. “SKFK has one purpose: to show the fashion industry that change is possible, that our negative impacts can be reversed and that art, design and innovation can be at the forefront of regenerative fashion.