How do search engines actually work?

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Think about how many times you use Google, or other search engines, to find the information you need. Have you ever wondered “ how search engines work to rank websites and return them in results?” " No ? However, the answer to this question can help you increase traffic to your site! How ? By applying SEO techniques to gain positions. The stages of operation of an engine To discover, categorize and rank the billions of sites on the Internet, search engines use algorithms that make decisions about the quality and relevance of all web pages. PRO TIP: Do your first search using a generic term, not a long-tail or specific term. If you are selling a social media management tool and you want to create a topic for community managers, start with the term “social media” rather than “get more social media subscribers” for example. There are three stages in the process: Exploration Indexing Classification Exploration The first step is therefore exploration (crawling).


Search engines send crawlers to find new pages and record information about them. These robots are called “ spiders ” or “ bots ” and their goal, in addition to discovering new pages, is also to check if the pages they had already explored have Bosnia and Herzegovina Mobile Number List been updated or modified . To carry out this exploration, search engines follow the links they have already discovered . So if you have a new blog post and there is a link to it on your home page, the crawler will follow that link in order to index the post and then continue running through your site . Indexing The second step is indexing . Indexing is when a search engine decides whether or not it will store the content it has crawled. If a crawled web page is deemed worthy by a search engine, it will be added to its index. To put it simply, when a web page or piece of content is indexed, it is classified and stored in a database where it can be retrieved later.



Most pages that offer unique and interesting content are placed in the index. A web page may not be indexed if: Its content is duplicated If the page prevents indexing (via robots.txt or a noindex tag) The page or domain has no backlinks Classification The third step, and the most important in the eyes of marketers, is ranking. For a given keyword, search engines sort and rank results to give users the most useful and relevant results. Ranking can only take place after the crawling and indexing steps are completed. Search engines use hundreds of ranking signals, here are some examples: Presence of keywords in the content Loading speed Site reputation Anchors and backlinks Content quality.