The title is also the most important part

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Print Advertising: How can we analyze Ogilvy's proposals and adapt them for digital work? Finishing the list, in topics to , Ogilvy talks about what works best in print advertising. So, this comparison, now, is with what is done in newspapers and magazines with Digital Marketing. To make things easier, where it says Title , also consider Headline or Call . Firstly, I remind you that I list theactionoriginal recommended by Ogilvy and my digital adaptation, in the format: No.  Title . Complement – ​​Original quote from Ogilvy, translated from the work How to Create Advertising that Sells. I will mark with  Ogilvy Digital ) topics that are directly applicable to Digital. The digital


correspondent (my analysis, in italics). To theactions Romania WhatsApp Number They are numbered through , but correspond to topics through in Ogilvy's original list of . Ogilvy Digital ) Title. On average, times more people read the titles than the text. When it comes to print advertising, this means that if you don't sell your product in the headline, you've lost % of your money. That’s why Ogilvy & Mather titles include the brand name and promise. Keeping the differences between print advertising campaigns (models not used online) and digital marketing work, this reality is % real.  of any digital work. Because he is the one who sells the rest





of the message. It is the starting point, the beginning of the relationship, and an important part of the sales process. It sells the rest of the message, which sells interest in other content, the desire to establish a relationship, curiosity about your products and services and everything else.  Ogilvy Digital ) Titles with benefit. Titles with the benefit sell more than those without it. It works in the same way for digital, for the same reasons as the previous action. Titles with news. Every now and then we discover that it is worth including news in titles.