How much traffic are they pulling in and how does

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So, without further ado, let’s check out some of these tactics and how they can help take your content creation to the next level. 1. Set Your Goals As with anything else in life, it’s hard to measure success unless you know what you’re shooting for in the first place. That’s why it’s important to understand exactly what it is you want your content to do. Maybe you want to increase brand awareness or the number of leads your company gets each month. Or perhaps you want to boost conversions and overall revenue? Once you have an idea of what you’d like to do, then it’s time to get a bit more specific about your content creation goals.


Do you want to increase your newsletter subscribers by 100%? If so, by when? Looking to attract more unique visitors to your website each month? Excellent, but get specific about how many. 2. Check Out the Competition We get it. One of the France Phone Number Data hardest things about setting content creation goals can be drawing the line between overly optimistic and underlay ambitious goals. A great way to keep things realistic is to start by benchmarking your competitors.  it compare to your own? What strategies and keywords are they using that could help explain their success? Don’t worry if your next question was somewhere along the lines of “how am I supposed to know.



Tools like Semrush can give you access to this information with a button click. Semrush tool to compare domains – screenshot Semrush tool to compare domains 3. Audit Your Content Gaining access to your competitors’ stats is great, but it won’t mean much unless you can compare them to your own. That’s why it’s so important to assess the performance of your current content. Performance analysis with Google Analytics can get you up to speed on how many page views and returning visitors your content generates. It can also reveal the average amount of time your readers stick with you and the average number of pages they peruse per session.