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Finding the Click Fraud in Your Google Display Campaigns To find the fraudulent display ad clicks you’re paying for, go to “Display campaigns” à “Display Network” à Placements. Here you’ll see all the websites in the Google Display Network that yielded one or more impressions. how to eliminate display network click fraud First notice that the display ads here are showing up on 48,639 different websites: click fraud in the display network And if you look at the sites that are generating spend and conversions, you’ll notice that most of them are fake websites. Want to create designer-quality display ads in minutes? Try our free Smart Ads Creator.
Take for example “Fakereceipt.us” (link omitted intentionally). This Benin WhatsApp Number site has spent $139.58 to drive 251 clicks, 22 conversions at an average cost of $6.34 per conversion cost – which is an amazing conversion rate of 8.76%! display network placements This sounds fantastic! Almost too good to be true. And guess what? When you look at the site that drove all the conversions, you see that it’s a fake site. This website isn’t a real website that people actually visit – it was designed specifically to drain budgets. How to Identify a Fake Website Here are the tell-tale signs of a fake website.
customization Domain registered in the last few days Unusually high number of ads per page Take a look at our 1 conversion driver: fake website click fraud Does it seem likely that this website drove 22 conversions at an 8.76% conversion rate? No. Or how about this one? display click fraud Totally fake. You get the idea. These are not highly effective premium display network sites. It’s just click fraud. How Fake Sites Pull Off Click Fraud Here’s how these sites work: First, they employ bots to visit your site, so that they can trigger your remarketing ads. Next, the operators of these sites don’t just click on your ads, they also employ people and/or bots fill out your landing pages, to generate fake conversions.
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发表于 2024-3-6 12:48:10
