High-Converting Landing Page

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Ryan also credits A/B testing for onX’s high-converting landing page. “We tested many different CTAs, and we found one that worked and got a massive click-through rate.” Hey, landing page best practices never hurt, either. 12. Investing Shortcuts Industry: Finance / Conversion Rate: 51.32%: Investing ShortcutsImage courtesy of Investing Shortcuts. (Click image to see the full page.) Investing Shortcuts’s high-converting hint: Create urgency in your offer whenever possible. Fear of missing out (FOMO) is one of the most powerful tools in every marketer’s arsenal.

People hate it when their peers are having fun, being  Denmark WhatsApp Number Data cool, or making money without them. It’s petty and vindictive, sure, but it’s also innately human. (Man, we’re picking on our species today.) This landing page for Investing Shortcuts (built by Strikepoint Media) harnesses FOMO to push conversions into overdrive. The copy highlights the meteoric rise of Bitcoin’s value and urges visitors to get in while the gettin’s still good. “This page had the most success when Bitcoin was hot, so it was the right offer and the right time,” explained Jeremy Blossom, Co-Founder and CEO of Strikepoint.

Anyone out there still HODLing? Bitcoin’s popularity aside, a lot of what makes this a high-converting page comes down to good fundamentals. “While it isn’t the prettiest page, the copy connects with readers and builds on their interest in the subject matter while clearly communicating the value of the guide,” Jeremy noted. “The page also uses the ‘featured on’ logos and a high-profile quote for social proof.” 13. MyTutor Industry: Education / Conversion Rate: 55.