With positive interactions

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Not only do they fill social media with positive comments and share your content, but they also form a loyal buyer base. No matter what happens: they will continue to consume your products. Great, isn’t it? But creating these advocates is a huge challenge for any company. The Buyer Persona works as a facilitating tool in this process. By relying on the semi-fictional character to create content, develop products, and position itself with contemporary issues, the company can address its main pain points, needs, desires, etc.

In this way, you create a bond that goes beyond the customer-brand relationship, paving Cambodia WhatsApp Number Data  the way for high loyalty levels. 4. Improved communication with the public The persona serves not only to guide the communication efforts made by the marketing team but by the entire company. This involves, for example, customer service. This is one of the most critical points of interaction with the public, since it is usually the channel where customers go to make complaints and solve doubts.





Therefore, it is necessary to intelligently define the approach that will be used in this medium, including issues such as tone of voice and recommended expressions. For this reason, we recommend creating a style guide that covers all areas of the company and clearly defines how employees should behave while interacting with people. This guide should be based on the persona’s main characteristics, just like in a Content Marketing strategy. , you pave the way for a more long-lasting relationship.