How to apply Marketing BI in practice?

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To be put into practice, Marketing BI follows some steps that build the strategy collection and analysis network.

With these steps that we will desc Chinese Overseas Asia Number Data ribe below, you can work with BI on any brand you need:

Understand customer behavior
Knowing your brand’s consumer goes far beyond a commercial preference.

It is related to understanding your purchasing habits to build future strategies.

As in a game of chess, the idea is to analyze in depth some of the player's habits during the game and predict what the next steps are. In Marketing BI it is similar.

This means knowing what customer behavior is during searches, what keywords they use for their searches and which communication channels they are most present with.

Predictive
This analysis regarding user behavior seeks to predict a result.

In other words, it develops campaigns with a goal and hopes to achieve a certain result with it.

Prescriptive
In the prescriptive, it is taking into account all the possibilities in relation to the consumption made previously.

This is based on the study of user behavior and purchasing habits after some action carried out by marketing.

The idea is to create scenarios in which the customer can arrive with the resources adopted by the Marketing BI staff.

At this stage, it is possible to include changes with campaigns still in progress, if the indicators are not favorable.

Optimize decision making
Data collection and analysis is carried out by CRM systems and marketing professionals.

After these processes, reports are obtained with information on everything necessary about the digital market and users' purchasing behavior.

After structuring all this data collection, it is up to leaders and directors to make strategic decisions regarding the company's new directions.

Both through marketing campaigns and through the sales team’s approaches to prospects .

Analyze data and information instantly
When talking about information analysis in BI, you may think that they are weekly or monthly diagnoses, but it doesn't work that way.

In BI, everything is very fast, which is why it is possible to monitor the results of any action in real time.



This way, understanding whether a campaign is achieving positive results or not is very easy and agile.

In the digital era we are living in, the agility and quality with which services are performed counts a lot and determines good professionals from others.

This simultaneous analysis can be carried out using BI tools.

Optimize digital marketing campaigns
To evaluate marketing strategies, some indicators are adopted.

They can help with campaign performance and improve the company’s actions towards users. See which ones:

Analyze the number of subscriptions to the website’s newsletter ;
Monitor traffic on the company's landing page ;
Engage users on social networks and evaluate interactions;
Measure the number of conversions.
It is worth remembering that these are indicators that help optimize marketing campaigns, but they do not define the success or failure of brands.