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This is an area in which Google’s increasingly sophisticated search technologies such as RankBrain could become even more important as the Web continues to evolve.Image Search and Commercial IntentAccording to Google, people who used their mobile device to shop used image search as a determining factor in their buying decision at least once per week. This represents a great opportunity for retailers and product-driven businesses to get their products in front of highly motivated searchers.
Which is exactly what advertisers and Google want.Google also says that the two most commonly Greece WhatsApp Number Data asked image-related questions are “What’s the price of this?” and “Where can I buy it?” This speaks to the strong commercial intent of what Google clearly considers a sizable market. Optimizing images for commercial intent mobile intent statistics Image via GoogleThis is especially relevant to small businesses with a local focus, as searches for local businesses are often among the strongest in terms of commercial intent, as we see in the figure above.

How to Optimize Images for Commercial Intent SearchesSo how can you optimize your images, not only for SEO but commercial intent? Let’s take a look.1. Use High-Quality Images – and Lots of ThemHow many times have you bought something without even looking at a picture of it?I’m guessing not many.Most consumers want to see images of whatever they plan to purchase. Online shopping might be more convenient than in-person transactions, but the inability to “kick the tires” of a product before buying it is a major drawback.
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