What is Marketing Flywheel

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What is Marketing Flywheel and how it changed the concept of Inbound Marketing Is the sales funnel dead? This is the great (and terrible) news that runs through the halls of marketing; A new technique has emerged that expands the function of our famous funnel. If you want to know what it is about, keep reading. flywheel marketing Flywheel Marketing seems to have arrived in the world of Inbound Marketing to stay. In fact, many experts consider it the replacement of the famous sales funnel ; This is pretty impressive information, isn't it? It is for this reason that we thought it would be perfect for you, who are always looking to increase your sales, to know the details of this technique.

We prepared this post so that you can learn Loan Phone Number List everything about this new way of attracting clients and apply it to your business. Keep reading! What is Marketing Flywheel? It is a new concept that approaches marketing and sales from a different perspective than traditional ones, focusing much more on user loyalty . Therefore, instead of being funnel-shaped, it is circular, this was done to reinforce the idea that it is an endless cycle. ADVERTISEMENT That's exactly what Flywheel means: rotating flywheel. It is the circular gear that gives power to a machine. In this case, the flywheel is made up of attraction, engagement and user experience , with emphasis on this last phase.



If you analyze it well, it is excellent for attracting your client, interacting with them and providing them with a memorable experience, which in turn attracts new leads and thus the cycle repeats itself. By privileging the experience phase, you can attract and retain. Why did Flywheel Marketing emerge? Marketing Flywheel was born to exceed the scope of the sales funnel, following and making visible the interaction between the user and brands from the beginning. This makes the customer life cycle continuous and sustainable, something that should concern any company.