The GMV proportion of Douyin Mall has increased from nearly at the beginning...

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With the launch of Douyin Mall that month Douyin began to vigorously deploy shelf ecommerce. The logic of Douyin Mall and Douyin Box is the same. They are both designed to accept the unsatisfied customer demands in Douyins entire recommendation flow and promote users continued repurchase. In  the entire Internet is competing for the lowest price and Douyin ecommerce is following the trend and promoting the mall. In order to keep prices low Douyin ecommerce hopes to take the initiative back from the anchors. According to the logic of Douyin ecommerce only Douyin Mall can guarantee low prices.


One view is that Douyin Mall can influence merchants through price control related sales systems and operations and thus affect the supply chain behind it. To this end Douyin ecommerce comprehensively promotes the mall from multiple dim Job Seekers Phone Numbers List ensions such as human investment and resource subsidies. This years Double  Douyin ecommerce launched the Douyin Mall Double Goods Festival. In order to attract users to invest hundreds of billions of traffic resources and hundreds of millions of consumer coupons the price of single products has dropped by . In the past the mall was operated by a few people from each industry but now it is independently organized into Group C. It is enough to show that the company attaches great importance to Douyin Mall.





For merchants Douyin Mall has launched multiple channels such as value shopping and flash sales giving merchants multiple advertising options. This is done to make consumers think that it is Douyin ecommerce and Douyin Mall that give everyone low prices not Internet celebrities. As time goes by the GMV of Douyin Mall is constantly increasing. is  by the end of the year. In  this number is only  and for live ecommerce it is . However in order to support Douyin Mall Douyin ecommerces live streaming business will obviously face the problem of high involution and traffic squeeze. For example some major anchors found that the conversion cost of live broadcast rooms during this years Double Eleven promotion increased significantly. Some anchors believe that this is because the malls ability to attract new users is limited and the traffic in the live broadcast room has become closed making it impossible to reach old users. Then big anchors are needed to help the mall attract new customers.