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The content acquisition strategy, the

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发表于 2024-3-13 12:34:26 | 显示全部楼层 |阅读模式
After a period of generating electricity for love, Xiaoyues began to try to run the function of paid single episodes, and combined it with social networking to launch a content gift function. It can be seen that Xiaoyushu has begun to make preliminary attempts in commercial realization. To sum up, after completing the initial improvement of product functions, Xiaocosmos began to expand into deeper and wider areas in the second version.


The content acquisition strategy, the creation of community clusters, the empowerment of content FR Numbers management, and the attempts at commercial realization are The focus of this stage. Analysis of main functions Through analysis, it is concluded that the entire podcast creation and consumption chain on the Xiaoyu platform is shown in the figure above. Due to space reasons, this article mainly focuses on analyzing the main functions of the listener. Get the podcast.







The content unit of Little Universe is composed of two levels: program and single episode. A program is a content collection composed of multiple single episodes, and a single episode is the real content that users listen to. In terms of content nature, the podcasts obtained by users are mainly divided into two types: one is unsubscribed programs or single episodes obtained on the discovery page, and the other is single episode

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