Broadest set of controls and select exclusions based on their sensitive content category shown above or you can add in content keyword exclusions or even individual placements like websites or YouTube channels if you know where you want to avoid. Get more ways to grow your business across all your marketing channels with our free growth strategy guide Take advantage of all creative options Since Performance .
Max campaigns have many different options for placements there are tons of different forms your ads could take. Youre given space for text images videos brand identifiers and ad assets all in the same location. Take advantage Email Dataof them google ads performance max campaigns screenshot of performance max ad editor Both fortunately and unfortunately your ad itself is what the user has to make their first impression of you. Utilize the review tool in the righthand portion of the builder to get an idea of what your ads will look like in all of the available placements. If one is slacking go find new assets to slot in and make sure youre creating the impression you want not just the one you have to settle for.
Dont be shy with audience signals In the same asset group builder youll find where you can influence the audience that Performance Max campaigns target. google ads performance max campaigns audience signals screenshot As you can see above you have quite a bit of options when it comes to providing audience signals. These can be from your data sets like remarketing lists or customer uploads. It can also be based on additional signals like interests that include inmarket and life event audiences as well as detailed demographics like parental status and household income. google ads performance max campaigns search themes example Additionally you can provide search themes which are keywords up to per asset group that you identify as some words or phrases users may look for when searching for your products or services.
发表于 2024-3-13 13:19:51
