Who to send SMS to increase sales

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Here we have collected the most popular segmentation methods. Try them in your business to better communicate with your customers by sending them the right text messages at the right time.

Who to send SMS to increase sales
Email marketing is a fairly live channel of communication with the client. This is evidenced by the high email delivery rate - 90% . One of the disadvantages of this channel is that the client will not always want to open the letter and your best offer will remain unheeded. But with SMS things are different . Due to the fact that SMS are shorter and end up with other personal messages, the likelihood of being read increases. It is very important here to select relevant offers for customers, otherwise there is a risk of blocking a number or a complaint.

SMS has a high open rate - over 80% . This is due to the fact that the phone is always at hand and users open a text message within five minutes of receiving it.
Customer segmentation must be approached very carefully and carefully. Customer base segmentation is the division of customers into several groups based Kazakhstan Phone Number List various criteria. This could be gender, age, place of residence, behavior on the site, etc. This will allow you to make personalized mailings, which will increase sales and trust in the brand.

Below we have collected the most popular segmentation methods. Try them in your business to better communicate with your customers by sending them the right text messages at the right time.

SMS Marketing Segmentation Strategies for 2022

If you are planning an event or event in a specific location, then use geolocation segmentation for SMS marketing. SMS or push notifications based on geolocation will be sent to your clients who are located 100 meters from a given point. This way, you can gather really interested customers around you, and they will also be close to you.

By demographic characteristics

With a feature like this, you can send targeted text messages to customers who not only live close to your event venue, but are also physically located near the event venue. To capture your customer's interest, start your message with a greeting or appeal, then move on to a description of the event and leave a call to action or address. Do not forget about the restrictions in SMS: the maximum length of one message is 160 characters in Latin or 70 characters in Cyrillic.