But if you send them different emails

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Why does this work? Because thanks to this technique, you will send more relevant emails to your audience. Let's say you have a recruitment agency. Your clients are divided into two groups: employers and job seekers. If you send the same mailings to these two categories of clients, each of them will deliberately skip information that is unnecessary to them.

This negatively impacts results, including click-through Brunei Email Listrates. tailored specifically for them, they will receive relevant and valuable information, which will have a positive impact on clicks. Ways to segment your subscriber base to improve email campaigns There are many ways to perform segmentation.



Here are some examples of how florists are segmenting their audience to increase sales on Valentine's Day ( Open and Click-through Rate - How Florists Improve Email Performance Before Valentine's Day ). 3. Personalize your email campaigns Most people assume that personalization involves adding the customer's name to the subject line of the em