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Is your site not appearing on search engines?
Often when the site is not found on the web, one immediately thinks that the problem is due to the lack of positioning, but in reality it could concern the indexing.
This is an important difference, which many still filipino whatsapp number confuse: a site positioned incorrectly is still indexed, so by searching for it on the search engine it is possible to find it. A site that is not indexed, on the other hand, is completely absent from the search engine archive.
In this article, we'll look at some of the most common indexing errors, why they happen, and what you can do to fix them. But first, let's make sure we're on the same page and fully understand the indexing jargon.
What are crawling and indexing?
The activity of a search engine is divided into three macro phases:
SCANNING (crawling): the engine uses a spider, that is, an automated software that scans all the pages of the sites present on the web.
INDEXING: The pages crawled by the spider are evaluated and added to the search engine's index.
POSITIONING (ranking): with the help of the algorithm, the search engine renders the page and, analyzing both the textual content and the visual layout, decides where to make the site appear among the search results.
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When a user enters a query, they ask the search engine to return the most relevant pages in the index as a response. Since there are often millions of relevant pages, the ranking algorithm does its best to order the pages so that the user sees the most relevant results first.
This is a video from Google that explains the search process in great detail.
How to check if you are indexed by search engines?
The first thing to do is to understand if there really is a technical problem with the indexing of the site. How to do it? Just disable SafeSearch and type site: domainname.tld (of course, change domainname.tld to your actual domain).
This will show you all the pages on your domain that Google has indexed.
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发表于 2024-12-18 16:44:32
