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Although many people see this channel as outdated, email is a very important part of a company's marketing strategy. And, since we know that the money to invest in so many areas is far from infinite, let's take a look at the best email marketing tools below . If your business hasn’t adopted this method yet, it’s time to start! That’s because, worldwide, 92% of adults connected to the internet use email and 61% of them check their accounts daily. The data comes from Pew Research and shows how email marketing is an effective way to reach consumers. So, let’s get to know the main email marketing tools and the best strategies to put into practice? Continue reading this article and check out several tips given by our lead nurturing specialist ! Let’s go! Create your online store and sell online from your computer What is an email marketing tool? Email marketing tool is a resource used to create, send and manage emails that promote brands, products and services.In this case, email marketing is all direct communication, via email, that occurs between a company and its customers .
Through this type of strategy, you will be able to send to your Buy Email Database List contact base: Relevant content ; Offers and promotions ; Launches and special collections. This way, you keep your potential consumers in touch with your brand at all times . This increases the chances that they will remember your solution when they need the product or service you offer. How to do email marketing? The first step is to create a personalized campaign for your target audience . To do this, segment your email lists according to factors that are important to your business or product, such as gender, age, location, previous purchases, cart abandonment, etc. You can also count on the help of a good email finder .
Next, create valuable content for your customers that will make them want to visit your company’s website. At this stage, it’s important to be engaging and use simple, personal language. In addition to the content, it is important to have a good email marketing design to attract the attention of your consumers and make your business stand out among so many offers on the market. To do this, highlight the call to action , that is, the button that directs the reader to the page you want. One tip is to use colors and contrasts and place your call to action in a prominent position, isolating it from the rest of the email elements. Finally, monitor your results . Keep an eye on your email open rate, click-through rate, and conversion rate ! Monitoring this data will let you know if your campaign is achieving the expected results, and if it isn’t, how to fix the problem.
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发表于 2024-12-23 13:12:55
