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Multi-channel communication and relationships: CRM software integrates different functions (and often integrates with other software) which allows companies to manage communication and relationships with users (customers and potential customers) through different tools and touchpoints; customer segmentation : dividing contacts based on the information collected and accurately reported in the CRM helps sales.

Teams find the hottest leads to focus on, thus reducing the risks deriving from "bad sources" and unqualified leads that go to negatively impact the sales pipeline. Generally speaking, CRM software should therefore be implemented in sales departments to Job Function Email List act as a central hub for improving sales force activities, including contact management, accounting processes and business opportunities. New call-to-actionICT Events 2018.



An increasingly full calendar of events, conferences, seminars, workshops populates the calendars with programs of various kinds. In 2017 in Italy, 44% of companies directed 20% of their budgets to events, used as an effective vehicle for launching products and solutions, although the most significant growth was concentrated on training events which in two years have gone from 12.9% to 28% (Source.