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The problem appears to be particularly serious in this case because the third party receives not only location or device identifiers but also information about the dating app a person is using, which is described as being specifically for the gay community. This clear exposure of a user's sexual orientation requires what the Norwegian Consumer Council calls on companies that rely on digital advertising to find alternative solutions to the currently dominant ad tech system, such as technologies that do not rely on widespread broadcasting and personal data collection.
The situation is getting completely out of control. consumers and third-party companies, current widespread tracking and profiling practices must end, Milstad said. There is little action consumers can take to limit or prevent the massive tracking and data sharing that occurs on the internet. Authorities must take proactive enforcement measures to protect consumers’ personal data from unlawful use. Acknowledgments The project was led by the Email Marketing List Norwegian Consumer Council and technical testing was conducted by security companies. Additional review of the app was conducted with the help of researchers who have conducted research on the ad tech industry and specific data brokers.
The legal analysis and formal complaint were written with help from Neub. Supported by a number of supporting members committed to strategic litigation to implement the fundamental right to data protection in practice. Further comments and questions The latest updates from the Norwegian Consumer Council in English Norwegian or the European Center for Digital Rights by phone by email If a violation of fundamental rights occurs the Personal Data Protection Authority must stop the data transfer. Seriously question privacy protection. Attorney General uses instead.
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