Make an attractive but realistic promise

wonigit849

The danger of dates
When you are working on coming up with a good title, you may include years in it. For example: 'The largest Google AdWords guide of 2016'. A common mistake is not to look at the URL. So your link to the page could be:

If you are and continue to optimize your blogs, you will also update the blogs and keep them up to date. This way you ensure that your audience never obtains old information from your website. If you make changes to the guide in 2017, this means that your URL is no longer correct. Because you updated the information, it is also a guide for 2017. This means that you need to redirect to your current URL. So not entirely ideal. So be germany phone number when using years in the URL you use. Rather use a URL like:

The important thing here is to make a promise that you can really keep. There is nothing more frustrating for the reader to be fooled. So know what your strengths are and stay realistic. I'll give you two situations and I'm curious to see how you will respond.




Situation 1:
It is promised that you can achieve €1500 extra turnover per month by using simple Google AdWords tips. You as a reader think: WOW! That is what I want! Two months later you eagerly compare your turnover data and you see that only €800 extra turnover has been added.

Situation 2:
A promise is made that you can achieve €800 extra turnover per month by using simple Google AdWords tips. You think: Okay, not shooting is always wrong. Let's compare. Two months later you again eagerly compare your turnover data and you see that no less than €1100 extra turnover has been added.