The best brands by generation

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But now we come to the "juiciest" part of the topic, namely the Brand Intimacy rankings divided by generation.Gen Z and Millennials (ages 18-34)Brand Intimacy Generation Z and MillennialsSource: Visual CapitalistPlayStation , owned by Sony, holds the title among Millennials, rising from eighth place in 2019. Over 50% of Millennials have an emotional connection with the Brand which is even stronger in reference to the male audience.


This result is not too surprising if we think that these were Special Data the only generations that grew up having broad access to video games , which is why we also find Nintendo and XBOX in the top 10 (voted as the first brand by Gen Z).The ranking of the brands most loved by generation Z and the millennial generationSource: MLBMOther particularly interesting results are represented by Disney and Youtube .The former manages to remain at the top of the rankings thanks to the continuous modernization of its nostalgic contents and above all thanks to the launch of the Disney+ streaming service .The second, however, fully represents the evolution of the market towards video content, so much so that 38% of Youtube users said they could no longer do without this platform. It is no coincidence that we recently talked about the enormous hidden potential of ads on Youtube Ads .




Gen X (ages 35-54)Brand Intimacy GenerationSource: Visual CapitalistThe “middle” generation, i.e. Gen X, did not grow up with the same access to technology as the next generation. However, their technology adoption is almost on par with Millennials, with similar rates among tablet and smartphone owners.As a result, it's no surprise that Apple has captured the hearts of this generation, proudly earning the top spot on the list. When the first iPhone was launched in 2007, this group of users was between 21 and 40 years old, so there is a high probability that they have become loyal followers of the technology brand since the early days.