How we can improve the local positioning of our spa There are several steps

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Local SEO: Position your spa in your location Share on whatsapp Share on linkedin Share on facebook Share on twitter Couple in an outdoor pool Spas are establishments that are located in specific locations and, in general terms, offer their services in their own establishment. Therefore, when a potential buyer is looking for a massage, a treatment or simply enjoying an aquatic or thermal circuit, their internet search will always be linked to your location. In other words, if a person is going to spend their holidays in Tenerife, their search on Google (or any other search engine) will be “Spa in Tenerife” and they will find several spas such as “Oriental Spa Garden”, “Spa La Quinta” or “ “Aqua Club Termal.” Search results for spa in Tenerife on Google It is possible that this person already knows some spas and searches for them by name, but usually these searches are always related to the place. Therefore, my recommendation is that you work on brand positioning at a local level .

You can take to improve your positioning, both in terms of your website and the use of the services offered by other companies such as Google, TripAdvisor, Yelp, Yellow Pages or . Regarding the work you can do within your website: 1) Always monitor Binance App Users Data the descriptions of each of the pages that make up your website: Meta description on Google In the case of Spa La Quinta, for example, we see that the description that has been used is: “Spa in Tenerife North”, so, in principle, we would be trying to position for keywords such as “Spa in Tenerife” and “Spa in Tenerife North”. Furthermore, in the description you can clearly read “Spa in Tenerife” and, as if that were not enough, the domain, that is,includes the word “spa”, with which we can further reinforce the positioning.



Include keywords on the internal pages of your website: Once you have worked well with the descriptions that Google uses to organize the search results, it would be convenient if you could include more information on your pages, either in the titles or in the informative paragraphs that are normally found on spa websites. . Thus, a title that said “Spa in Tenerife” or a paragraph in which you included the keywords would be very positive to achieve our objectives. Positioning work outside the website Regarding the steps you must follow on sites external to your website, you could do the following: 1) Create an account on Google My Business: You may have noticed that when you perform a search on Google, it returns results that are in the following order: advertising, widget and organic results. Don't worry about the terms because they are very easy to interpret.