Use Twitter To Test Out Content IdeasMost marketers use Twitter heavily

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Torunfree hashtags in 2014. Nike managed to effortlessly build an online social community of Nike consumers by using these hashtags, both of which proved extraordinarily popular and resulted in widespread social sharing – all with minimal expenditure on Nike’s part.To read more on this technique and other powerful social strategies, check out Margot’s post on 10 ways to use Instagram marketing to build your brand.Social Media Advertising Tip to5: Structure Social Campaigns Around Your Business ObjectivesSimilarly to paid search, account structure is often treated as an afterthought by many social advertisers.


This is a social media marketing mistake to avoid. In their eagerness to launch IT Numbers a campaign, they give little thought to how to best structure their account, which can not only result in a messy, disorganized account that’s much more difficult to optimize, but also greatly diminished performance. For this reason, our ninth social media marketing tip is to structure your campaigns based on their objective.Social media marketing tips Facebook campaign objectivesFor Facebook advertising campaigns, many of the objectives are clear, such as “Promote your Page” or “Reach people near your business.







However you choose to structure your campaign and its objectives, be sure to pay close attention to these details before launching a campaign – you’ll be glad you did later.To learn more about how to structure your Facebook ad campaigns and leverage the power of Facebook to increase conversions, check out Brett’s comprehensive guide to Facebook for lead generation.Social Media Advertising Tip to  but far fewer bother to harness Twitter’s power to tap into potentially hot topics before they sit down to produce their content.Twitter can serve as a powerfully effective “content lab” in which you can test how well-received a piece of content is likely to be, or gauge interest in subject areas that deviate considerably from your usual editorial focus.Social media marketing tips Twitter contentFor example,