Popularity of the keyword you enter into a search box on Snapchat. will find a bar containing the most popular trends on Snapchat last week for example. What are Snapchat trend indicators Clicking on a popular keyword will take you to a page with a graph showing keyword usage over time. Usage is rated on a scale from to with representing the highest level of popularity. On the same page you can also find a group of Snaps related to the keyword. If you're not sure why a keyword is trending this library will show you how to use it. The data in Snapchat trends isn't
limited to what's been trending recently you can search for any keyword to see its usage pattern. You can even search for multiple keywords to compare their usage. For example the chart below clearly shows which gaming console Business Lead is the favorite among Snapchat users. As shown in the example the drop-down list will allow you to filter data by country. This is currently limited to Australia Canada the United Kingdom and the United States. Now that you know what Snapchat trends can do let's move on to how to leverage the data. How do I use Snapchat Trend Data
Snapchat recommends five ways marketers can leverage the data in Snapchat Trends Product Market Research Trend data can help research organic consumer behavior to assess the overall market fit for your product or service. Copywriting New and exciting language trends tend to pop up among Snapchat users. This insight can help brands write relevant marketing texts. Building customer personas Trend data can lead to future predictions that are useful when creating a profile of your target audience what they do and what they care about. Media Planning for Big Moments Snapchat points to hidden.