Content is very important

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Another thing for marketing strategies...In fact, the Content Marketing Institute reports that 71% of B2B marketers say “. This isn't surprising when we consider that marketers need to create content that drives every stage of the purchase cycle. or create distinctiveness, credibility, awareness, image, and many more (depending on the idea).”What is a Content Pillar?As for the Content Pillar, it is easy to understand. It is an aid in organizing market communications, such as setting guidelines or stories that the brand will communicate to the target audience. To have a clearer direction For example, creating effective content.


Related to our business, brand or products that we want to communicate to indonesia telephone number customers or what the customer wants to know, etc. Or we can study content guidelines from competitors, such as which content has a lot of participation and which content has little participation, or other things that we want to know. and adapt it to make our content more effective It also lets us know what kind of pillars other businesses have.Content Pillar can be divided into 5 types.Let's see what Content Pillar has and what should be done to make content planning as organized as possible.




Content Pillar can be divided into 5 main types as follows. Campaign (Campaign): Activities, promotions and other information. About the campaign Brand: will be content presented about the brand. Products and services etc. Trend/Occasion (Trend/Occasion): Will create special content for special days. or various trends that were popular at that time, etc. Entertainment (Entertainment) : It will create participation from Content, focusing on fun. or other techniques that creates participation, etc. Gags (gags) : will create positive content and update it every day. To create good times and positive energy for readers, etc.