How to structure a landing page that works

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All the advice on how to structure an effective landing page and promote it The first step for any brand is to create an effective and professional website . In fact, an online presence is of fundamental importance because it allows you to make your products and/or services known, therefore to acquire customers, as well as to retain existing ones. However, connecting digital marketing campaigns to the homepage often proves to be a failure. To invite the user to take an action and therefore achieve a specific objective, it is necessary to create a dedicated web page. But how to structure a landing page that aims to increase sales and generate new leads ? Here's everything you need to know before getting to work. What is a landing page and what is it for? Unlike a real website, a landing page is a single page with a very specific objective: to get visitors to click on the CTA (call to action). Creating an effective landing page , therefore, allows you to significantly increase the chances of achieving the objectives you have set for that page.


Any examples? You can think about creating one to make offers and promotions known, to do Estonia Phone Number List personalized cross-selling, or even to invite the user to download content, communicate the opening of a new store or a new service you offer. The ultimate goal is to ensure that visitors who “land” on the page take the desired action. To make this happen it is necessary to understand and study how to structure a landing page that captures attention, but is at the same time simple and usable. Here's how to structure a landing page that works Obviously, first of all it is necessary to establish the objective of the campaign and take care of various aspects to achieve it. Here are some useful tips: Communicate simply and provide all the information . The content of the landing page must be minimal and direct. Highlight the benefits . They are the ones that the user can obtain. Whoever lands on the page must be able to evaluate costs and benefits. If users do not find the information useful, they lose interest because the cognitive effort required increases. Choose a cohesive design . The design of the page must reflect the objective, so each button must clearly express what action it serves to perform the action and be positioned prominently against the background of the page.



Take care of the microcopy. The CTA must be clear and direct, so it does not raise any doubts for the user who must perfectly understand what action he is taking by clicking. Define the structure. Headings, paragraphs, buttons and images must represent the page's message effectively and visually , while ensuring that all elements are consistent. Use a professional template. It ensures that the landing page is not only visually impressive, but also presents a visual hierarchy, immediately bringing visitors' attention where you want it. Allow sharing. Add buttons for sharing on social media or Whatsapp, so those who find the proposal interesting or want to share it can do so easily and your landing will have more visibility. Take advantage of email and SMS marketing for your landing pages! Now that you know how to structure a landing page, get to work immediately and once the work is finished, study a strategy to sponsor it. In addition to ADV campaigns, you can exploit the combined potential of e-mail and SMS to address the landing target. To do this, rely on a professional marketing platform like Ermes Pro which allows you to use the SMS service with landing page , which allows you to create simple web pages promoted via links in the SMS. Furthermore, you can use the e-mail advertising service to disseminate your landings in a simple, fast and efficient way. Create your account and get started toda