Voice search will impact search queries

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Thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As the technology has improved, it has also become more popular. In fact, the percentage of households that will own a smart speaker by 2022 is expected to be 55% .

To optimize for voice search, consider your keywords. Identify free israel number for whatsapp longer phrases that people use in everyday conversations. Voice searches tend to perform better with longer, more natural-sounding phrases. When people type, they tend to abbreviate. For example, someone might search for a voice search like “What are the new SEO trends for 2021?” but type the words “new SEO trends 2021.”

3. Mobile optimization will impact your search rankings
In 2019, Google implemented mobile-first indexing , which means that the search engine looks primarily at the mobile version of a website, treating it as the “primary” version over the desktop version. This change makes sense, given that nearly 73% of users will access the Internet exclusively via mobile devices by 2025. Test your mobile site’s effectiveness with Google’s free mobile test . Afterward, take a look at the “Mobile Usability” report in Google Search Console .

To ensure that your page is user-friendly, you need to make sure that Google can crawl your URLs, so check that you don’t have a “disallow directive” in place. Also, be careful that Googlebot doesn’t load content that requires user interaction, like clicking or scrolling. You need to make sure that Google can see this so-called lazy-loaded content . Finally, make sure that you use the same meta robots tags on desktop and mobile sites.

4. Content that meets Google's EAT principle will rank higher
Google has reiterated that quality content is essential for good rankings. But what does “quality” mean to Google? Refer to the EAT principle: expertise, authoritativeness, and trustworthiness. These factors help determine whether a web page has quality, useful content. This principle is especially relevant in business niches that fall under the “your money, your life” (YMYL) label, which is anything related to health and finance.



There are a few ways to ensure you’re creating quality content. First, create buyer personas that will help you understand what type of content your customers value. Second, analyze search intent; this will help you map out the consumer journey. Third, use this information to create content that fits the format your users prefer. For example, if your audience is mostly teenagers, video is probably preferable. If you’re targeting an older audience, however, video may be less appealing.

Ultimately, keep the EAT principles in mind when creating your content. Back up your ideas with statistics and data. Link to reputable sites, such as “.edu” and “.gov.” Getting backlinks from authoritative sites is another way to demonstrate that you meet the EAT criteria.