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You should not think that marketing, selling your own farm products online and building customer loyalty are all too complex operations for a small farm. In fact, this article contains simple marketing strategies and practical examples that you can follow yourself. You will discover, for example, that in addition to your website and social channels, you can also use WhatsApp Business for marketing. Let's go step by step and start by defining the objectives. Define your goals definition of agricultural marketing objectives It may seem superfluous to say, but before you begin, you need to be clear about the results that your farm aims to achieve through marketing.


I've listed the most common ones below: Increase japan email list sales (online and offline) of your agricultural products. Acquisition of new customers (in your area and/or far away). Increase brand awareness . Creating direct relationships with your customers ( lead generation , if we want to use a technical term). Diffusion of company values ​​( brand identity ) and differentiation from the competition. Activation of new partnerships (commercial relationships with other entities). As a final piece of advice, I can tell you to set realistically achievable and easily measurable goals. By doing so, in fact, you will then be able to evaluate the marketing strategy you have adopted and, if necessary, change it.




Analyze your target market farm swot analysis After setting the marketing goals you want to achieve, it is time to understand what the market situation is in which your agricultural company is currently located. In particular, it is appropriate to answer specific questions that can help you analyze your competitors and your customers. In technical terms, what I am talking about is the SWOT analysis . It is a tool used to evaluate your strengths ( Strengths ), your weaknesses ( Weaknesses ), the positive opportunities present in the market ( Opportunities ) and future threats, the negative events that could happen ( Threats ). Here are some questions that can help you do the SWOT analysis : Strengths What are the strengths of your farm? What products or services do you offer? What is the quality, price, uniqueness and their perceived value to your current customers? What are the skills, knowledge and experience of your farm staff? What type of relationship do you have with your suppliers and customers (trusted, occasional, …)? Weaknesses What are the weaknesses that you already know about your farm? What are the areas in which you think it is important for the company to improve? What are the company's limited resources (maximum number of products you can produce, limited space in the warehouse, seasonality of your products, perishability, …)? Opportunity What are the current or future market opportunities for your farm? What are the market trends that can benefit the company (growing attention towards organic, km 0, .