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Additionally, it is possible to initiate a file download or create an e-mail message in this way. However, links to other subpages within the same domain and links to other websites are crucial for positioning. To put it simply, anchor text is a type of specific hyperlink that is an element of external linking, i.e. an optimization and positioning strategy . The anchor is located in the page code, between the <a> and </a> tags. Its appropriate arrangement facilitates navigation on the website and hierarchizes its elements. Wikipedia – an example of content anchor texts Wikipedia – an example of content anchor texts Types of anchor texts Branded - text using the name of a company or brand, unrelated to selected keywords, its purpose is to build the value of authority on the Internet (it affects Domain Authority, i.e.
a commercial indicator of the strength of a given domain), generic - has no Whatsapp Number List connection with the content of the page, but is linked to the content that precedes it, it is most often a call to action (CTA), naked – in this case there is no actual anchor, so the user is shown a raw link, Exact match – involves the use of a precisely matched keyword, which contributes to the positioning power. However, it is a risky anchor that works differently depending on partial match – the main part of the anchor text only partially relates to the keyword, choosing synonyms in their place, phrase match – this is an anchor between exact and partial match, image (alt tag) – the graphic itself does not have a tag and therefore it is not possible to add anchor text, but you can use the alt attribute instead, working on the same principle. Where should you use anchor texts? You already know what anchor text is. It's time for you to know where to place it. Anchor text for internal links Internal linking is a very important element of content optimization for search engines. Mainly because it tells Google how the pages on your site are connected to each other.
When using internal links, remember to only add links that add some value to the content and are important from the reader's point of view. By clicking on the link, the user should be sent to a place that is related to the previous page and completes the information contained therein. The anchor text for internal links should be as simple as possible so that the recipient knows exactly what the link is about. Anchor text for external links Anchor text is equally important for external linking . If you use appropriate text and a link that sends the user somewhere valuable, you show Google that both you and the landing page are trustworthy. Generally speaking, whenever you link to another website, you show that you trust it and that its content is really high quality. However, remember that in this way you take responsibility for what is on the linked website. What to remember when using anchor text? Using the anchor's potential can greatly benefit external linking, especially in terms of evaluation by search engine robots. However, there are a few elements you should remember.
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发表于 2023-11-29 17:10:47
