Most affiliate sites end up building silos

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Create a silo plan Once you have a list of keywords that you think you can rank for given your site's current authority level, the next step is to categorize those keywords into silos. Siloing keywords requires putting them into hierarchies, so it's a good idea to use a tool that allows you to organize information in hierarchies. I usedynalist.io for this task, not only because it's free, but also because it allows for infinite indentation and collapsible hierarchies. I do. Dynalist silo example Silo planning involves three main steps: Select silo parent topic Assigning subpages to silos Choose a silo to start working on Select silo parent topic When choosing silo topics, remember that one of the goals of your site structure is to build authority on a particular topic.


So you need the following siled parent topics: Here's a look at some topics that are lucrative enough to be worth cultivating as an authority: Once the various silos are established, they are sufficiently separated to have the appropriate scope of subject-specific authority.  around Phone Number List different product types. For example, in the case of a coffee site, coffee is the most expensive product in the niche and different types of coffee require different types of machines, so silos are created around specialized machines for different types of coffee (Nespresso, espresso, filter coffee, etc.). You have to build it.






That means making sure there isn't too much crossover between silos. Typically, the more expensive the products that make up a silo, the more fragmented the silo can be. This is because expensive products typically have more competition in SERPs and therefore require a higher level of specialized subject matter expertise to rank. Going back to the coffee site example, this means you can 'silo' espresso machines by brand or price range. On the other hand, cheaper products like coffee grinders, mugs, and presses are common 'coffee accessories' They can be grouped together in silos. Assigning subpages to silos For most subpages, it should be clear which silo they belong to.