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Ayou convey a message online it should reach your ideal target group. Without solid content marketing personas you may not even be aware of the type of content your audience wants to consume. You need to know what your audience needs in order to deliver engaging highquality content. People actively search for information on the Internet and any content marketing strategy should actively search for information about Internet users. With dedicated analytics and user behavior trends you can design a content persona that markets your content well across different industries and advertising channels. An important point when creating content marketing personas is that each persona can extend beyond the target demographic.


This is because a large number of internet users with different interests and priorities are spread across the world. If you can relate to a specific mindset you can create content that reaches a larger number of people on a specific platform. Whether on a website or on Phone Number List social media if the personas you create are well thought out they become a universal marketing tool. You can always go back and use online marketing personas to rename repurpose or reorganize your content marketing strategy. Always ensure maximum efficiency so that all key stakeholders are aligned. Before you start creating content creating buyer personas is the first and most important step towards successful content marketing.





BuyerPersona im BB Content Marketing Before you start creating content creating buyer personas is the first and most important step towards successful content marketing. PHOTO Adobe Stock Create marketing Presonas Creating content marketing personas takes a lot of effort. This includes interviews and research. Interviews are the most timeconsuming part of the development process. Therefore take the time to interview enough people until you hear the same things over and over again. When you reach this point you will know that you have found commonalities that resonate with the segment represented by the persona.