Why should SaaS companies invest in SEO?

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Well-done SEO (Search Engine Optimization) can scale your company digitally, generating targeted organic traffic. Understand in detail some benefits of this practice:

Generate more qualified leads

SEO helps attract visitors who are actively looking for solutions like your company. Therefore, leads generated through SEO tend to be more qualified, with a greater likelihood of conversion.

This scenario is essential, as your sales team will lose time and efficiency if they have to deal with that are not ready for hiring.

Improve SEO ROI

SEO is a long-term marketing strategy that, when done correctly, can offer an excellent return on the investment (ROI) made by your company.

Unlike paid advertising, you don't have to pay for every click or impression. SEO strategies for SaaS are capable of generating organic growth in a more profitable, recurring and scalable way when compared to paid ads.

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Decrease CAC

SEO, when applied efficiently, is capable of reducing the Cost per Acquisition of your customers. Over time, in other strategies, this cost tends to increase, but SEO can help you keep it stable.

Customer Acquisition Cost (CAC) is one of the main metrics for measuring investment  USA phone number list in campaigns. In it, you consider everything that is invested to generate conversions.

SEO helps reduce this value for several reasons, such as increasing qualified leads that spend less time closing the deal, for example.

So, although you need to invest long-term for SEO, the good news is that it doesn't increase the cost with every click. Instead, it can even reduce it.

Reduce customer cancellation rates

As you've seen, SEO helps attract more qualified leads, which can result in happier customers and a lower churn rate.

The churn rate can also be reduced through SEO strategies for user education, loyalty and engagement.

Educate the customer

SEO allows you to generate useful, relevant content that actually educates your potential customer. Furthermore, this strategy makes it clear to the user that your service or product is what they need to solve their pain.

To do this, you should use keywords related to common customer questions and problems. By creating content that answers these questions, you can help them understand the value of your service.