Main challenges of the digital SaaS market

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The SaaS market presents encouraging numbers. According to data from the study , public SaaS companies have increased their market values, currently worth an average of US$1.2 trillion.

With total funding for SaaS companies breaking records in Latin America, e-commerce platforms represent around half of the total raised!

But, despite being a growing market, according to  , of the 6 million small and medium-sized companies, only 5% use SaaS.

Before you worry, remember that, therefore, the country's market still has room to grow by around 20% per year over the next five years. Therefore, understand the main challenges on this journey and how to overcome them.

High customer cancellation rate

The customer cancellation rate, also known as “ churn rate ”, is a challenge in the SaaS market. A high cancellation rate may be linked to poor customer education about the software, which can lead to unrealistic expectations and disappointment.

Therefore, the company must invest in SEO to nurture the customer, communicate, educate and generate connection.
It is important to work closely with customers to understand and meet their needs and expectations.

Scalability in the industry

As SaaS companies grow, scalability can be a challenge. On this journey, the company must maintain a high-quality user experience.

It may even be necessary to have more specialized teams USA phone number list and implement automation platforms, such as for customer management (CRM) and content management (CMS), maintaining optimization.

As the product or service evolves, content, security and service must keep pace. Scale strategies with flexibility and planning, always prioritizing the customer.

Security and compliance

Data security is a top priority in SaaS. After all, software deals with diverse customer information, and a problem with this data can permanently damage the company's image in the market.

Therefore, it is recommended that SaaS companies use:

• cryptography;
• two-factor authentication;
• audits;
• privacy policies;
• full compliance with regulations and other layers of security.