Long form content will help improve rankings

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According to our State of Content Marketing report , long reads over 3,000 words get 3x more traffic and 4x more shares. They also get 3.5x more backlinks than articles with an average length of 901 to 1,200 words. Start focusing on long form to get higher search rankings. That said, your content should always be quality. The goal should be to provide users with shareable information that makes them feel engaged.

How do you achieve this? First, break up your content into sections free italy number for whatsapp with H2 and H3 subheadings to make it more scannable. Subheadings are especially important for mobile sites. Second, make sure you link to relevant, authoritative sources with a solid authority score. Finally, make sure your content is shareable. Include prominent share links at the beginning of your content and again at the end so readers can share with a quick click.

Our SEO Content Template Tool can help you optimize your content for search. Enter the query you want to rank for and you’ll get recommendations on content length, semantically related keywords to include, and a closer look at your top-ranking pages.

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6. Featured Snippets will become more relevant
Don’t be scared. You don’t have to exclusively generate long-form content if you want to rank in Google. Featured snippets, which were implemented in 2017, are a sort of shortcut to gaining prominence in Google. Sometimes when you type something into Google, you might notice a box at the top of the SERPs, above the actual results. This is a snippet.




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Getting a featured snippet is a great way to earn the coveted first page of results. Plus, snippets steal significant traffic from your competition.

Featured snippets show a piece of information, often structured as a question and answer, a short bullet point list, or a how-to guide. There are also rich snippets, which include images, starred reviews, product prices, and other similar information. To get snippets, focus on question-based queries and matching keywords. You can use Google's " people also ask " search function for inspiration.