Not only Google, but also social networks and special attention to your readers

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if the customer wants to pay online by credit card (perhaps because he has chosen the home delivery option) all you have to do is send him a link with the payment details inside (e.g. PayPal). Sell ​​Farm Products Online Through the Fight Against Food Waste fight against food waste A recent report from the American Marketing Association found that farmers in the United States throw away up to 30% of their crops each year because of cosmetic imperfections. This food waste has damaging consequences for the environment: 96% of unmarketed food is left to decompose in landfills. Additionally, 1.4 billion hectares of land and 25% of the world's fresh water are used to grow products that are then thrown away.


As a result, the Journal of Marketing has conducted some studies indian email list dedicated specifically to the marketing of agricultural products defined as “ugly”. What we all take for granted is that consumers expect unattractive products to be less tasty and, to some extent, less healthy than attractive ones, which leads to their rejection. However, in the study that was done, it was found that consumers may also re-evaluate their dependence on aesthetic appearance as a basis for judging the goodness of products. In the test, consumers were more likely to purchase unattractive products when they were labeled “ugly” than when they were not labeled in any specific way.




It has also been shown that “bad” labeling works better for moderate price discounts (around 20%) rather than high ones (over 60%). A high discount, in fact, signals low quality, which cancels the positive effect of the honest label. I find that this study can help you in planning the marketing strategy of your agricultural company. To understand how to sell agricultural products online you must not only think about the perfection of your product or the competitive price. Communicate transparently, even via WhatsApp Business, any aesthetic defects, without hiding them. Show how much you care about the fight against food waste. Learn more about Swimme's WhatsApp Marketing platform Here, in detail, is how our offer is composed: Promotional campaign on Facebook to publicize your exclusive promotion and to bring traffic to the landing page (Facebook Ads budget cost excluded) Customized landing page (in graphics and content) containing the promotion reserved for those who sign up to your WhatsApp platform (it aims to convert visitors into contacts) Google Sheets spreadsheet for collecting contacts (phone numbers and personal information / interests useful for classifying the contact) and connection with the landing page for automatic import of contacts Initial indoctrination of the WhatsApp Business platform (2/3 hours with our Conversational Marketing expert) If you are already a Swimme customer (or want to become one) the price reserved for you is €960.