In this field the most advanced companies

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Creating PPC campaigns is the fastest way to allow your website to achieve this goal, while working on inbound and content marketing. 2. Immediate traffic The web marketer who deals with PPC campaigns can realistically set up a campaign on the major search engines in less than 30 minutes if he knows the context of the platform perfectly. It's ideal for brands that don't yet have a lot of exposure in search engines. 3. Heavy traffic Once you reach the top positions, it becomes essential to drive quality traffic to the best performing pages of your website.

Unexpected peaks of off-target traffic can have a negative impact which, due to the high bounce rate, could be judged as uninteresting for the user and therefore penalized by search engines. With paid advertising, incoming traffic can be controlled in terms of quality. Thanks to accurate web designs and development service targeting and a careful choice of the daily and monthly budget to invest, you will be able to find the perfect balance to attract qualified traffic. Also in this case, it is necessary to take into account the 80/20 rule: the quality of the leads generated will depend 80% on your targeting skills and 20% on the budget invested.



Targeted advertising Although it may seem complex, even in the case of sponsored ads it is possible to carry out accurate targeting. By managing to correctly segment your audience you will be able to ensure you reach quality users who are actually interested in purchasing. The first to benefit will be your ROAS. Let's take as an example the targeting possibilities offered by Google AdWords: locations, places of interest and demographic data (language). Location and language play a fundamental role in the performance of your ads and in ensuring you attract traffic that is truly interesting to you.