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The assumption is that different budgets correspond to different SEO objectives. Have you already asked yourself where you want to go with your SEO plan? Brand positioning , general traffic, conversion -targeted traffic ? A limited budget often means you have to compromise on some areas. Regardless of whether you work independently or in an agency, a small budget often means: Lack of time Few resources Poor knowledge Money for advanced activities If you have a limited budget, chances are you can't dedicate that much time to a serious SEO strategy. You may not have enough time to do all the tasks you need. You risk not having access to all those tools free or paid that an SEO specialist uses . If you have a limited SEO budget,


your team or internal resources aren't that specialized. Kenya Email List This can leave room for a number of gaps in the project. A lack of money means you have no resources to work outside of your skills. Leverage advanced, world-class knowledge to explode your success. It's a matter of priorities! Keyword Research: search and choose keywords Make a list of keywords associated with your product, your service, your brand. In short, everything that would come to the user's mind when he decides to look for you or look for something related to your sector. The once most used method for finding keywords was Google Keyword Planner . Today the Keyword Planner has changed its structure and some free.





data once available has been hidden by Google. Today the only way to have a clear picture of the quality of the selected keywords, competition rate, seasonality, average cost of the click in SERP is to rely on a dedicated tool that supports your SEO strategy. In this article I have explored the activity of Keyword Research for SEO Copywriting . In general, it is a good idea to evaluate two types of keywords : based on generic matching general keyword or extended matching long-tail keyword. General keywords do not specify the target of interest. Long-tail keywords are long sentences, even real sentences, which are more complete and allow you to select a more specific keyword. As a result, they give you the opportunity to be reached by more qualified visitors.