Current journalistic production already follows

shafi321@gmail.

Unfortunately, today, in a time of polarization, biases, trends and exaggerations are a real part of journalistic production. When production became concentrated in the hands of gigantic conglomerates, reasons other than the basic ones began to have direct or indirect participation in journalistic work. Directly, journalists began to choose the corporations they would work for based on positioning affinity or to be chosen by them based on this same analysis. Indirectly, the trend occurs when other works by these


conglomerates focus on the part of journalism that corroborates Wuhan Mobile Number List their position or side. Journalism is not biased, but its presentation is. Today, the media giants have sides, executive directors participate in choosing the subject agenda, they choose publications to offeradvertsin a contextualized way and model scripts for programs and series to demonstrate political antagonism. Thus,  corporate interests. In this way, much of the journalism presented by large





conglomerates is already brand journalism. This is real, even if, sometimes, it was not produced with that intention. As journalists and writers are people who work with analysis and production of information, they have usually already realized this reality and see this situation as a path of no return. After all, what do journalists think about working with brands and content marketing? Returning to the text that originated this series, The Rise of Brand Journalists in the United Kingdom , I now deal with the part that presents the opinion of professionals who made the transition to work as brand journalists or journalism for brands.