Creating local listings also ensures

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This means more foot traffic to your brick and mortar, not just your website. An SEO team that knows this will complete tactics customized to your business/industry specifically geared to building local relevance. These tactics should include: Maintaining your Google My Business profile Creating local listings by promoting NAP (name, address, phone number) consistency across multiple websites—sites that may show up in search results before your business’s actual website.


Creating local listings also ensures that Google doesn’t generate Israel Mobile Number List and automatic listing for you, which could show potential customers the wrong information. An SEO Agency Should Establish Expertise, Authority, and Trustworthiness An agency looking out for your business’s best interests will prioritize your website content’s expertise, authority, and trustworthiness, otherwise known as E-A-T. What makes E-A-T challenging is that it is not something you can directly measure and it’s not a direct ranking factor that you can pinpoint. However, a good SEO agency will have the knowledge and experience to establish and influence your E-A-T through various channels.





These tactics include: Regularly updating your site with rich content Organizing your site’s structure to make the most sense for your customers and industry Ensuring that your site is secure Your site’s show of expertise, authoritativeness, and trustworthiness are essential factors for your existing customers, potential leads, and Google. In fact, it is heavily referenced in Google’s Search Quality Rater Guidelines because it is the sites with the best apparent E-A-T that Google awards the most visibility to (i.e., those on the first page of Google’s search results).